consumers to cut the cord with traditional pay TV in the first place, alongside their desire to cut costs and the demand for à la carte access to programming - something picking and choosing from streaming apps can provide. Of course, cable TV providers’ failure to innovate on user interface design in years past was among the many factors that led so many U.S. Flex today already provides access to top streaming services including Netflix, Disney+, HBO Max, Prime Video, Hulu, Peacock, Apple TV+, YouTube, Starz, Cinemax and others, as well as music services like Spotify and Pandora. The operators also promise consumers the platform will include a “world-class user experience and navigation,” as well as all the top apps viewers have come to expect.īecause the new platform is based on Flex, it will be able to deliver on its apps promise. The companies say their next-gen streaming platform will be offered on a variety of branded 4K streaming devices and smart TVs - an effort that would put the offering in more direct competition with other streaming device providers that are today eating into cable TV’s market share, like Roku and Amazon. Charter, meanwhile, will make an initial contribution of $900 million to the joint venture, funded over multiple years. The 50/50 joint venture will see Comcast licensing Flex, contributing its retail business for XClass TVs and contributing Xumo, a streaming service offering more than 200 free channels that it acquired in 2020. This morning, Comcast and Charter announced they will team up to develop a streaming platform based on Comcast’s Flex and including its free streaming service Xumo, which they will offer to consumers nationwide through new devices and smart TVs. cable TV giants have a new plan to stake their claim in the streaming wars.
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